Oxfam GB 2022-23 / Look & Feel / Print Marketing
Fighting Inequality with Pride
Oxfam’s 600 shops across the UK take part in Pride celebrations every year. I was involved in developing supporting materials for shops for the past two years. For 2023 a new Pride collection was launched based on the designs we’d created, with proceeds supporting LGBTQIA+ projects around the world.
Header image: Zara Canfield/ Oxfam
Credit: Half Moon Bay, Sourced by Oxfam
Credits
Creative direction: Janine Roberts
Retail lead: Kevin Spencer
Design lead: Megan Shields
Copy leads: Alya Al-Khatib, Al Kinley
Artworking: Alan Turnbull
Pride range product development: Half Moon Bay, Sourced by Oxfam