Oxfam GB 2023 / Integrated Campaign
Famine is the
F word of 2023
The objective of this campaign was to create awareness of a devastating hunger crisis unfolding in East Africa.
In Oxfam’s creative team, working in partnership with a copywriter, I led on the creative for the campaign including development of the creative concept and strategy, development and production of the hero video, and delivery of supporting print and digital communications.
Campaign Hero Video
OOH Projections: shouting loudly to get the message heard.
We partnered with agency Projections On Walls to take the hero video and key messages to the streets of London, in the most prominent locations.
Credit: Projections on Walls
Getting public
involvement, shares
and action.
Spreading the word by email marketing, posters, flyers and digital marketing.
158k
YouTube Views
220k
Facebook engagements
264k
Twitter engagements
Credits
Creative direction: Janine Roberts, Alya Al-Khatib
Creative leads: Megan Shields, Vicky McGarvey
Video editing: Jean-Sebastien Durocher, Matt Parker, Megan Shields
Design and animation support: Thomas Instone, Alan Turnbull
Projections: Projections on Walls
Campaign Manager: Alicia Bainbridge, Head of Communications: Nadiya Fyle