Hi! I am a Toronto based Graphic Designer and Art Director dedicated to producing impactful communications for good causes. ✰
I love creating purpose-led communications that go beyond aesthetics—they tell stories, spark emotion, and create real impact.
Strongly rooted in designing to make a difference, I bring expertise in communications for nonprofits, and ethical, sustainable causes. With broad experience collaborating with organizations, creative agencies, and mission-driven brands, I am passionate about working with people driving positive change in the world.
My creative approach is both holistic and strategic—I craft with intention, using ethical and feminist-led storytelling combined with thoughtful design detail.
What I do
✰ My work consists of producing creative solutions for projects of all sizes and scopes, from individual pieces to fully integrated campaigns.
✰ Working across print and digital mediums, I primarily create static designs, with additional experience in video storyboarding, motion graphics, and video production.
✰ As well as design and artworking, I provide art direction and creative leadership, working independently, partnering with writers, or collaborating within teams.
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For that initial stage of a project where you need to hit the ground running. I provide creative-ideation, creative concepts and visual identities.
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From creative ideation and concept development to crafting campaign identities, I develop and deliver cohesive creative across print and digital platforms, ensuring a seamless supporter and audience journey.
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Development and delivery of digital content including; organic and paid social media, web and email. I mostly work on static mediums, as well as producing short motion graphics, and concepts and storyboarding for longer animation and video.
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Creative concepting, content development and design/layout for direct mail packs, as well as delivering supporting digital assets.
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Billboards, posters, leaflets, brochures - you name it! I can help with concepts and design, to pre-print artworking and production.
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For magazines, newsletters and brochures, I can help with design, layout and artworking; to more in-depth support with content development and story-telling.
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Look and feel, layout design and infographics, as well as artworking and pre-print production.
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Creative development and design of cohesive print, digital and immersive event communications.
Creative collaborations
Partnering globally with nonprofits, ethical brands, organizations and creative agencies, these are some of the amazing clients I’ve previously worked with:
Oxfam GB
Oxfam International
Islamic Relief UK
Sightsavers UK
Grassriots
(Collaborating with teams at Grassriots, clients included Amnesty International Canada, Toronto Humane Society, Campaign for Tobacco Free Kids and The Ottawa Hospital Foundation)
Oliver Agency
Elvis Communications
KLB Consulting
Unilever
Alongside talented teams, I've contributed to award-winning projects, including:
✰ Third Sector Magazine’s Marketing Campaign of the Year for Islamic Relief’s 2028 Ramadan Campaign.
✰ Creative Review’s Best Ads of 2020 for Oxfam’s 2020 Second Hand September.
✰ 2024 Silver Anthem Award (Global Awareness Campaign (Health) category) for Grassriots and Campaign for Tobacco Free Kids’ social listening campaign.