Print Communications
Oxfam’s Online Shop
Awareness Campaign
The work
Development of a visual identity for Oxfam’s Online Shop and delivery of promotional print materials. The work involved conceptual ideation, art direction for photography, design, and artworking.
The approach
We created a bold, vibrant visual identity, blending fresh colors with a contemporary feel to challenge perceptions of second-hand shopping. The combination of photography, design, and copy invited audiences to explore and discover unique finds.
Credits
Design and Photography Art Direction: Megan Shields
Copy: Vicky McGarvey
Creative sign off & Support: Janine Roberts
and Alya Al-Khatib
Pride in Oxfam’s Shops
The brief
Bring pride into Oxfam shops with a collection of celebratory print materials, creation of illustrations for the development of new Pride products for the Sourced by Oxfam sustainable collection, and produce product promotional materials.
The approach
Establishment of a look and feel for Pride in Oxfam’s 600+ UK shops, including development of a collection of print materials, as well as creation of illustrations for new Pride products for the Sourced by Oxfam sustainable collection.
Credits
Creative Direction: Janine Roberts
Retail Lead: Kevin Spencer
Design: Megan Shields
Copy: Alya Al-Khatib, Al Kinley
Artworking: Alan Turnbull
Pride range products: Half Moon Bay,
Sourced by Oxfam
Oxfam’s International
Women’s Day
The work
Create a series of posters for for International Women’s Day.
The approach
Using powerful and uplifting stories, we created visuals to celebrate and inspire staff to be part of IWD.
Credits
Creative Direction: Janine Roberts
Design: Megan Shields
Copy: Alya Al-Khatib
International Women’s Day Oxfam logo: